A fresh take on contemporary jewelry, Advaeita creates one-of-a-kind pieces personally handcrafted and meticulously worked on by the craftsmen.
Her novel approach to design is inspired by nature, her travels as a young girl and experiences as a mother.
Studio Metallurgy has always striven to be a multidisciplinary brand. It initially began with jewelry made of industrial spare parts like electric fuse earrings, watch mechanism necklaces & copper dust in test tubes and expanded into a line of brass instrument lamps and molten metal poured in wood which was converted into usable functional furniture.
Later, a collection of glassware (using traditional blown techniques) that resembled glacial peaks created by blowing molten glass over discarded tree roots and branches was also launched.
"I love experimenting and innovating! To observe and take inspiration from everyday objects and adapt traditional techniques and crafts to create something new and contemporary."
Advaeita first sculpts each piece in wax herself, creating multiple iterations of the design until it begins to express her vision.
Hawk-like attention goes into the making of each product.
The focal point is understanding the inherent characteristics of different materials and amalgamating them in a way that the inherent textures are enhanced further and lend themselves to beautiful and functional art pieces.
The thrust on impeccable finishing ensures that each piece is one of it's kind making it a
'collectible object d'art'.
Advaeita’s passion evolved into the brand we see today. With innovation and design as its core principle, she realized her true passion for jewelry and other accessories.
2021
The Woman Entrepreneur Award
2018
Elle Graduates Award for Accessories
2017
Exhibited in 'Ambiente 2017' in Messe Frankfurt, Germany as part of the Young Talents
2016
Winner of EDIDA ‘Elle Décor International Design Award’ as the emerging young talent
2016
Exhibited in ‘The India Story 2016’ as part of the ‘What’s Next’ segment
2016
Exhibited in ‘Abstraction Subtraction’ curated by Anahita Kayan
2014
Winner of the ‘Myntra Fashion Incubator’
2013
Winner of the Young Talent Hunt organized by the Ministry of Textiles
The Artist Advaeita Mathur
“My designs are about celebrating individuality, curiosity and creativity. I am committed to intriguing design made from unconventional materials.”
Advaeita is graduate in History Honours from St. Stephens in Delhi, followed up with a degree in Fashion from the Istituto Marangoni in Milan, in 2011.
She returned to India and trained under industry stalwarts like Tarun Tahiliani and Lecoanet Hemant. Her big break came when she won the first ever Design Incubator Program by the online retail giant Myntra in 2015, for her business pitch.
A fashion designer by training with a very finely honed aesthetic, she started like all young brands,with a Facebook page in April 2015.